DFRAGG Covers G-Shock SoHo NYC Store Opening

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G-Shock Soho NYC store

G-Shock Celebrates Thirty Years

The Casio-manufactured sub-brand, G-Shock, opened its first brick & mortar store to the public in downtown NYC, SoHo on Friday Nov. 30th, 2012. Its only right that DFRAGG covers G-Shock SoHo NYC store opening to set things off. For their thirtieth anniversary, G-Shock collaborated with Brooklyn artist, Eric Haze, for the overall design of the second floor (which is a museum) and an exclusive line of watches.
The store’s opening debuted new watches with great innovation including the G-Shock GWA1000 “An advanced tough watch built to a pilot’s specifications”. The watch features “Triple G Resistance, a feature that wards off shocks centrifugal gravity and vibrations. A watch that stays intact  while soaring at high altitudes with a sleek design is fly enough to wear on the wrist of any individual who intends to travel.
With the overall rugged design and aura of the people you may be surrounded by in the store, it can make you feel as if you’re in an urban jungle. Perfectly correlating with the store’s design, G-Shocks most popular watch, from the Master of G line up, the Mudman G9300, features mud resistance and has the niftiest features such as one-touch easy thermometer mode and a moon phase feature that indicates whether the nighttime hours will be dark or light. This digital timepiece is definitely for the streets and serves its purpose well in the wilderness and may even find its niche in the concrete jungle.
 G-shock soho nyc store
 The location of the store will surely attract the Hypebeast cult thus having the same target: youth, male/female 18-35, along with street-wear influence as their next-door neighbor Billionaire Boys Club, who also had an exclusive G-Shock watch at one point. There’s a watch matching the hypebeast ensemble; the G-Shock DW6900CR which is has now features crocodile and gold finishing, it is also a finishing touch to the BBC t-shirts next door.

The G-Shock store and brand portray what New York is all about— togetherness with great diversity.    - Tyko Moon X of G-Shock/ G-Shock Society

 As I mentioned a little earlier, the second floor is a museum displaying the entire collection of G-Shock the collaboration with Brooklyn artist, Eric Haze, displayed in the museum where his vibrant paintings, baseball caps and G-Shock watches. All of this pieces are reminiscent of the gritty New York City atmosphere where you can find graffiti tags, random paintings and sketches.Shocks from 1990-2010, “20 years of innovative and indestructible G-Shock watches”.

Last, but certainly the most important, in honor of the G-Shock’s thirtieth anniversary the DW6900A, G9330A, GF82230A, GWFT1030A and GWM5630A watches are donned in a glossy red finish to commemorate. They have added touches of gold IP coating for the metal parts, digital LCD face plate and back cover. You can find the 30th anniversary insignia engraved on the rear cover.
G-shock soho nyc store

G-shock soho nyc store

The image above is a mural of G-Shock watches in the shape of a “G” commemorating the company’s many diversity, made up of about 1,200 watches.

Just as a lil’ side hint, G-shock has a sexy and sophisticated collection of Baby G watches for women who find G-Shock’s designs chic and fashionable…you may want to surprise that special lady in your life. Overall, the store being the only one in the U.S. is one of the most creative architectural inventive designs throughout all stores I’ve seen Soho, NYC. G-Shock is a popular brand that often delivers its customers the best designs and technology in a watch possible. Check Out More Picture in the Gallery Below…

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